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Keep Texas Beautiful Conference Sessions

KTB Conference 2025 "Many Paths to a Beautiful Texas"
May 5-7, 2025

photo: Bull Creek by Marcus Calderon via Flickr

Our conference sessions are thoughtfully designed with input from past attendees to ensure engaging and relevant content. Each year, we gather feedback on missed sessions and future topic preferences to guide our planning. Through an open call for speakers, we carefully evaluate proposals to align with the interests and needs of our audience, creating a dynamic and impactful experience for all participants.

Monday, May 5th

Pre-Conference Workshops

Monday, May 5, 2025

Litter Audit Workshop & Cleanup

Litter Audit Workshop

Kirsten Sorensen

Join KTB for a hands-on litter cleanup and audit where you'll learn how to collect and use data to make real changes in your community. We'll walk you through the process step by step, from sorting litter to turning the results into action. It's a fun, practical way to see how small efforts can make a big difference!

Monday, May 5
10:00 a.m. – 12:00 p.m.
Grant Writing Workshop

Grant Writing Workshop

Keri McDonald

Join Keri McDonald for this interactive session on how to earn grant revenue for your organization. She will break down her process, which has raised over $7M for small to mid-size organizations in the last four years, to help you demystify how to make grants work for your availability and organizational capacity. Based on your feedback when you register, Keri will tailor the session based on the demographics of attendees to best meet your needs.

Monday, May 5
1:00 p.m. – 3:00 p.m.

 

ACC Highland
6101 Highland Campus Dr, Austin, TX 78752
Westcave Preserve Guided Tour

Westcave Tour

Meagan Whitehouse, Education Manager at Westcave Outdoor Discovery Center

Prepare yourself – the majestic beauty of our unique Texas Hill Country nature preserve will leave you breathless! The Westcave Outdoor Discovery Center's expert-guided tours take visitors from an arid savanna through a limestone crevice into a sheltered canyon of lush plant life. At the head of the canyon stands Westcave, with a stunning 40-foot waterfall replenishing the emerald pool below. Visitors will go behind the waterfall and into a one-roomed limestone cave.

Monday, May 5
10:00 a.m. – 12:00 p.m.

 

24814 Hamilton Pool Rd.
Round Mountain, TX 78663
Sustainability at Q2 Stadium

Sustainability at Q2 Stadium

Take a behind-the-scenes tour of Q2 Stadium, home of Austin FC and the first soccer-specific stadium in the world to achieve TRUE Gold certification for zero waste. Learn how the venue diverts over 90% of its waste through innovative sustainability initiatives, including its on-site mini-materials recovery facility (MRF), free water stations for sustainable hydration, and 85 strategically placed Ecostations for composting and recycling. Discover how Austin FC and Q2 Stadium utilize key strategic partnerships to set the standard for environmentally responsible sports venues while providing an exceptional fan experience.

Monday, May 5
1:00 p.m. – 3:00 p.m.

 

10414 McKalla Pl
Austin, TX 78758

Networking Happy Hour

Austin Beerworks
3001 Industrial Terrace, Austin TX 78758
4:00 – 6:00 PM
networking happy hour at Austin Beerworks 4-6 pm

Join KTB for a relaxed and fun networking happy hour at Austin Beerworks the evening before the conference! Whether you’re coming from a pre-conference workshop or just rolling into town, this is the perfect chance to connect with fellow attendees over craft beer, wine, cider or soft drinks while enjoying delicious bites from local food trucks. This is a pay-your-own-way event, so grab a drink, make new connections, and kick off the conference with great company.

Pro Tip: Beat the Tuesday morning rush and pick up your Registration Packet early!

Tuesday, May 6th

Opening Session & Keynote Address

8:30-9:30
Opening Session and Keynote Address

The Keep Texas Beautiful Conference kicks off with a powerful Opening and Keynote Address.

We will unveil a short video that highlights the incredible work of the Keep Texas Recycling program, spotlighting past Community Recycling Grant grantees and their innovative contributions to environmental stewardship. This session promises to inspire and motivate, showcasing the power of community-driven efforts in creating a cleaner, greener future for Texas. We’ll also announce the recipients of the 2025 Community Recycling Grants, sponsored by H-E-B, and introduce you to the partners working to establish new recycling programs and expand existing services through critical infrastructure investments..

We are thrilled to welcome Jay Kleberg of the Gulf Trust, to set the tone for this year’s conference. Jay’s life path has lead him to become a leader in Texas conservation.

Jay Kleberg at the Texas Gulf Coast

Power in the Path

Each of us has charted our own path in life. It may seem like a random set of choices and unplanned turns, but there is power in understanding why you arrived at this juncture, taking stock of what you’ve learned, and deciding which direction to go next. A storied family history in ranching and conservation anchors Jay Kleberg’s life. His path, however, took him away from Texas in search of protecting some of the world’s remaining wild places. Throughout his journey, he understands that human connection is vital to environmental stewardship, that his roots provide strength, and that places closest to home, though frequently overlooked and undervalued, are truly worth defending.

Tuesday, May 6 | 8:30AM – 9:30AM

About Jay Kleberg

Jay Kleberg is the Executive Director of the Gulf Trust, working to provide Texas-based, science-backed solutions to the Gulf’s most pressing challenges. In October 2023, he and his wife became the first to complete a 370-mile hike of Texas’ seven barrier islands as part of a conservation documentary series, Chasing the Tide. The six-part series premiered across Texas and national PBS stations in October 2024. He also co-produced the feature-length film Deep in the Heart: A Texas Wildlife Story and was an Associate Producer of The River and the Wall documentary. He also co-founded and managed the private lands travel company, Explore Ranches.

Before serving as the founding Executive Director of the Gulf Trust, Mr. Kleberg served eight years as Associate Director and Director of Land Conservation for Texas Parks and Wildlife Foundation. He has also provided strategy consulting services to the National Park Service, The Peregrine Fund, and Texas Parks and Wildlife Department. Mr. Kleberg also spent seven years in the commercial real estate business on the U.S.-Mexico border.

 Previously, Jay lived in the Brazilian Amazon for three years and helped start and manage a non-profit organization to promote and establish sustainable land use practices and an ecotourism company. He has been the founding chair and board member for several non-profit organizations.

Currently, he serves on the advisory board for the Caesar Kleberg Foundation for Wildlife Conservation, Flatsworthy, UT Austin’s McCombs School of Business, South Texas Charity Weekend, and Burn Pits 360, a veterans support and advocacy organization. 

Jay earned his bachelor’s degree in English from Williams College and his MBA from UT Austin’s McCombs School of Business. He and his wife live in Austin, Texas, with their three daughters.

Breakout Sessions

9:45 - 10:30 AM

Sustainability through Data breakout session

Sustainability Through Data: Harnessing Data to Inform Impact

Johnathan Sicard
KTB’s Earthshare Texas Green Leaders Fellow

Unlock the power of data to drive sustainability in your community! This dynamic presentation will equip you with the tools and strategies to make data-driven decisions that can create lasting environmental and societal change. Explore a range of free, easy-to-use tools for collecting, analyzing, and presenting data, from financial and environmental metrics to geographic insights. The speaker will dive into real-world examples of how these tools have led to impactful decisions and share practical tips for implementing them in your own work. Interactive and hands-on, this session will empower you to harness the full potential of data—no technical expertise required. Walk away ready to collect, analyze, and share data to make a meaningful difference in your community!

Growing Cultural Community Gardens breakout session

Growing Cultural Community Gardens

Kay Bell
Texas Women in Agriculture

The presenter will guide the audience through the process of designing and building community gardens that celebrate and reflect the diversity of cultures in the local area. This session will offer practical insights into selecting and growing flowers that are culturally significant to various communities, enriching the garden’s connection to its diverse population. Additionally, the presenter will highlight a variety of fruits and vegetables that thrive in Texas’ climate, focusing on those that resonate with different cultural traditions. Attendees will leave with a deeper understanding of how to create inclusive, culturally rich gardens that foster community engagement.

Rooted in Service Breakout session

Rooted in Service: Strategies to Recruit, Retain, and Reward Volunteers for Long-Term Impact

Carole Fergusson
Keep Waco Beautiful

Volunteers are the backbone of any community-driven initiative, but engaging and retaining them requires more than just a sign-up sheet. This session will delve into innovative strategies to recruit passionate individuals, foster a sense of belonging, and keep volunteers motivated for the long haul.

Topics include:
– Designing meaningful volunteer experiences that align with community values.
– Utilizing data and technology to streamline volunteer recruitment and communication.
– Building diverse volunteer bases by targeting untapped audiences, such as youth, retirees, and corporate groups.
– Leveraging storytelling to showcase the impact of volunteer work and attract new supporters.

Attendees will leave with actionable ideas and tools to cultivate a loyal and enthusiastic volunteer ecosystem that drives success for their programs.

Breakout Sessions

10:45 - 11:45 AM

Half your town is out after sundown breakout session

Half Your Town is Out After Sundown

Cindy Luongo
DarkSky Texas

Before artificial lights surrounded us every night, humans were all connected by our common view of the night sky. We told stories about it. We told stories under it. By studying it, we learned our place in the universe and how to navigate our world. We developed art and literature and songs tied to the night sky. We loved to sing “The stars at night are big and bright…deep in the heart of Texas.”

Learn the benefits to your community when better lights for better nights becomes a standard in your area. Get access to educational resources to help your organization restore the beauty of the night sky in your community. Prepare to preserve our Texas heritage of sharing the stars with family. Take note of the key elements to address to attract tourists to your area to enjoy activities after dark. Expand the use of your parks, trails, and public spaces to incorporate night time activities without excessive artificial lighting.

Leveraging TPWD Grants

Leveraging Texas Parks and Wildlife Grants for Keep Texas Beautiful Projects

Kara Escajeda
Texas Parks and Wildlife

This presentation outlines how Texas Parks and Wildlife (TPWD) grants can serve as powerful funding resources for KTB projects. By accessing grants focused on conservation, outdoor recreation, and environmental education, local KTB affiliates and community leaders can initiate and sustain projects aimed at enhancing Texas’s natural beauty and environmental health. Key components will include an overview of applicable TPWD grants, examples of successful projects funded through these grants, and guidance on the application process. Attendees will learn best practices for aligning project goals with grant priorities, maximizing the impact of these funds to support beautification, waste reduction, and community stewardship initiatives.

Recycling Solutions in Small communities

Enabling Recycling Solutions in Small Communities

Join a dynamic panel of Keep Texas Recycling (KTR) partners as they share their experiences, challenges, and lessons learned in providing recycling access to rural communities. This session will explore best practices in staffing, resources, and partnerships, providing valuable insights for communities looking to enhance their rural recycling programs. The panel will discuss challenges in expanding services to include #1 Plastics/PET and share key lessons learned. Panelists will offer guidance for navigating corporate partnerships, including insights into what businesses prioritize in sustainability initiatives. Don’t miss this opportunity to gain practical knowledge and inspiration from those leading the way in recycling innovation!

Affiliate Recognition Luncheon

12:00 – 1:30 PM
Affiliate Recognition Luncheon

Join us for a special luncheon during our annual conference as we celebrate the incredible achievements of our Keep Texas Beautiful (KTB) affiliate communities across the state. We’ll honor the affiliates who have earned Silver and Gold Star recognition in 2025, highlighting their outstanding contributions to environmental stewardship.

During the event, each recognized affiliate will be celebrated through a reading of their names and accomplishments, accompanied by a presentation showcasing their efforts. Learn more about these remarkable communities and their impact in our conference program.

Hosted by:

Christy Youker, Keep Victoria Beautiful

Adrian Hernandez, Keep Pearland Beautiful

Tyler Agee, Keep Duncanville Beautiful

Breakout Sessions

1:45 - 2:45 PM

Engaging Youth

Engaging Youth and Amplifying Their Voice in Your Community

Young Texan Ambassadors
Keep Texas Beautiful

Join us as our ambassadors share insights into the Young Texan Ambassador program. A panel of current members will discuss youth experiences, social media, and community involvement. You’ll also have the opportunity to ask questions to enhance your youth programming. We hope you leave inspired to create your own program or engage youth in your work and events!

Using AI to Increase Your Impact

Empowering Texas Beautification: How AI Saves Time for Greater Impact on Cleanups, Art, and Sustainability

Madeline Bracken
Keep Waxahachie Beautiful

In our mission to beautify Texas, time is often one of the scarcest resources. Join Madeline Bracken, who will share innovative ways AI can empower Keep Texas Beautiful affiliates by simplifying press releases, automating routine emails, streamlining event planning, and enhancing grant writing. This session will explore how AI tools can take on these repetitive tasks, freeing up volunteers and staff to spend more time on impactful, hands-on beautification work—from organizing cleanups to creating inspiring art installations and sustainable spaces. By adopting these “Many Paths to a Beautiful Texas,” attendees will gain practical knowledge on integrating AI technology into their programs, maximizing their efficiency, and focusing their energy where it matters most: making Texas a cleaner, more beautiful place.

Sustainable Boards breakout session

Building and Maintaining a Sustainable Board

Matt Glazer
Blue Sky Partners

This session will explore effective strategies for building and maintaining a sustainable nonprofit board that can drive long-term success. Participants will learn how to recruit, engage, and retain diverse and committed board members while fostering a culture of accountability and collaboration. By the end of the session, attendees will have actionable insights to strengthen their boards and enhance their organization’s impact.

Networking Coffee & Cookie  Break

2:45 – 3: 30 PM
Networking Sponsor

Take a break and make meaningful connections! Join us for a 45-minute coffee and cookie break, where you’ll have the chance to mix and mingle with fellow conference attendees and speakers. We’ve set up collaboration corners to spark conversations and encourage idea-sharing in these key areas:

Volunteers – Michael Rosales, Keep Andrews Beautiful
Youth Programs – Tyler Agee, Keep Duncanville Beautiful
Fundraising – Lara George, Keep Texas Beautiful
Marketing – Amy Thomaides, Keep San Marcos Beautiful
New Affiliate Connections – Debbie Shafer, Keep Whitehouse Beautiful

Feel free to ask questions, exchange ideas, and leave your mark on our flip charts with big ideas, resources, and helpful tips. It’s a perfect opportunity to connect, collaborate, and get inspired!

Breakout Sessions

3:30 - 4:30 PM

Behavior Change Marketing breakout session

Many Paths to a Beautiful Message: Using Marketing and Communications to Increase Engagement, Enthusiasm, and Education

Alexa Pegues
Keep Austin Beautiful

This presentation shares how creative messaging around recycling, composting, and reducing litter is an effective and exciting tool for engaging volunteers and increasing interest in environmental stewardship. By looking at sponsor-funded campaigns like “Love ATX,” and grassroots messaging for events like Keep Austin Beautiful Day, local KTB affiliates and community leaders can learn how to increase enthusiasm and engagement in environmental stewardship through a variety of messaging tools. Attendees will hear examples for effectively integrating messaging into community engagement programs, education for all ages, and more.

Session Sponsor: Niagara Cares
Native Landscaping on a Budget breakout session

Native Landscaping on a Budget: Sustainable Solutions for Urban Spaces

Tyler Agee
Keep Duncanville Beautiful

Explore how cities like Duncanville, Lewisville, and other Texas communities are leading the way in beautifying and restoring parks and greenspaces through native landscaping initiatives. This session highlights the use of drought-tolerant wildflowers, native grasses, and sustainable materials to create vibrant, resilient urban spaces. With a focus on financial responsibility, attendees will learn how these projects reduce water usage, cut maintenance costs, and support local ecosystems while achieving stunning results. Discover practical strategies for planning, funding, and implementing native landscaping projects that not only enhance community appeal but also deliver long-term budgetary benefits. This presentation is perfect for municipalities looking to balance environmental stewardship with fiscal accountability.

Beautify Texas Award winners

Beautify Texas Award Winner Highlights

Carolyn Torres
Snyder ISD
Kristianna Bowles
Rice University Office of Sustainability
Christine Luciano
Cen-Tex Sustainable Communities Partnership
Chanel Davis
Austin Youth River Watch

Join us for the 2025 Beautify Texas Awards Showcase, where we’ll hear from inspirational award winners dedicated to enhancing their communities and protecting Texas’ environment.

Carolyn Torres, a STEAM teacher at Snyder Intermediate, is recognized for her environmental education initiatives, including the impactful Bottle Challenge and Caps for Life project.

Rice University will present their “Give a Hoot, Donate Your Loot” campaign, a successful move-out collection program that has diverted over 16,000 lbs. of goods from landfills.

The Cen-Tex Sustainable Communities Partnership, has driven environmental education, waste reduction, and community improvements through programs like Youth Environmental Ambassadors.

Lastly, the Austin Youth River Watch (AYRW) is shaping future environmental leaders by providing hands-on experiences in water quality monitoring and conservation efforts. These initiatives highlight the power of community-driven engagement and their lasting impact on both local environments and the people they inspire.

Beautify Texas Awards Reception

4:30 -6:30 PM
Beautify Texas Awards Reception

Let’s cap off our conference experience by celebrating! We will recognize the eight 2025 Beautify Texas Award winners:

Diane Wilson – Stan Weik Leadership Award
Michel Hambrick – OP Schnable Volunteer of the Year
Lilly Adams – Ruthe Jackson Youth
Carolyn Torres – Sadie Ray Graff Educator
IREP Junk Removal – Ebby Halliday & Maurice Acers Business/Industry Award
Give a Hoot, Donate Your Loot – Outstanding Program Award
Cen-Tex Sustainable Communities Partnership – Outstanding Project Award
Austin Youth River Watch – Ruthe Jackson Public Education and Outreach Award

Environmentalist and activist Diane Wilson will accept the Stan Weik Leadership Award with brief remarks to close out of conference, leaving us inspired and ready to put what we’ve learned into action.

2025 KTB Conference Sponsors