Keep Texas Beautiful (KTB) is a non-profit organization dedicated to making Texas the best place to live, work, and play! Our mission is to inspire and empower Texans to make their communities clean and beautiful. We provide resources for community improvement projects, clean-ups, and youth engagement efforts across the state. Our Keep Texas Recycling program provides technical assistance, education, and access to markets to increase recycling in rural and underserved communities.
Everything we do is focused on mobilizing volunteers to take action by providing them with tools, resources, and training. Our fieldwork includes research on best practices for litter reduction along with the development of community programs to prevent the flow of litter to the Gulf of Mexico.
Founded in 1967, Keep Texas Beautiful’s work is driven by its network of affiliate members, communities, volunteers, and supporters that span the state, and reach 17 million Texans annually.
Our history dates back to 1967, when Texas was preparing for the 1968 HemisFair in San Antonio and more than 16 million tourists were expected to descend upon the state.
A variety of representatives from diverse entities, including the State Department of Highways and Public Transportation, decided that Texas cities and highways should be given a “facelift” so visitors would see a clean, beautiful state. To accomplish this goal, the group created a non-profit educational corporation, supported totally by membership dues, known as the Beautify Texas Council.
Realizing the importance of what had been accomplished via local volunteers and their love of their communities, the Beautify Texas Council continued to support communities in their beautification efforts even after HemisFair. By 1968, the Council had supplied almost every Texas town with information on how to improve their city’s appearance. In response to enthusiastic efforts from dedicated volunteers across the state, the Council eventually increased its focus to highway beautification, environmental education and public awareness, procurement and distribution of funding and support to local volunteers, and creating and maintaining valuable relationships with state officials and agencies.
In 1985, the Beautify Texas Council officially became Keep Texas Beautiful, Inc., and a state affiliate of Keep America Beautiful. Since that time, we have won top honors as an outstanding KAB state affiliate and have grown by creating an extensive affiliate program. Keep Texas Beautiful now has the largest environmental and community improvement network in the state.
Meet Our Team
Karla's background is in human-environment interaction and holds a BS in Environmental Studies and Geographic Resources from Texas State University. When not at work, she can be found volunteering, gardening, or working on a graphic design project.
Meet Our Board Members
Emeritus Directors In Memoriam
- Ebby Halliday Acers
- Ed Davis
- Ruthe Jackson
- Steve Perry
- Stan Weik
Great American Cleanup & Fall Sweep
The data in this following infographic includes Great American Cleanup (March 1-May 31) and Fall Sweep (Sept 11-Nov 20) cleanup activities reported in 2022.