Our history dates back to 1967, when Texas was preparing for the 1968 HemisFair in San Antonio and more than 16 million tourists were expected to descend upon the state. A variety of representatives from diverse entities, including the State Department of Highways and Public Transportation, decided that Texas cities and highways should be given a “facelift” so visitors would see a clean, beautiful state. To accomplish this goal, the group created a non-profit educational corporation, supported totally by membership dues, known as the Beautify Texas Council.

Realizing the importance of what had been accomplished via local volunteers and their love of their communities, the Beautify Texas Council continued to support communities in their beautification efforts even after HemisFair. By 1968, the Council had supplied almost every Texas town with information on how to improve their city’s appearance. In response to enthusiastic efforts from dedicated volunteers across the state, the Council eventually increased its focus to highway beautification, environmental education and public awareness, procurement and distribution of funding and support to local volunteers, and creating and maintaining valuable relationships with state officials and agencies.

In 1985, the Beautify Texas Council officially became Keep Texas Beautiful, Inc., and a state affiliate of Keep America Beautiful. Since that time, we have won top honors as an outstanding KAB state affiliate and have grown by creating an extensive affiliate program. Keep Texas Beautiful now has the largest environmental and community improvement network in the state.